How Can Brands Better Serve Gen Zers?Brands can serve Gen Z by understanding their values and incorporating these values into their marketing campaigns. Gen Zers, on the whole…Jun 18, 2021Jun 18, 2021
Gen Z Loves AuthenticitySeventy percent of Gen Zers follow at least one influencer on Instagram, YouTube, or another platform. So conveying your brand message…Jun 17, 2021Jun 17, 2021
Gen Z has a unique set of values, traits, and behaviours that’s unlike any other generation.Brands already target Gen Zers with marketing messages on social networks like TikTok, but some companies struggle to engage with this…Jun 10, 2021Jun 10, 2021
In an article I wrote and published last week called WE Marketing: The Secrets To China’s Economic…New Retail is a term used to describe the recent Online Merges With Offline (OMO) phenomenon, where companies no longer work to the…Dec 13, 2019Dec 13, 2019
WE Marketing: Three Secrets to China’s Economic SuccessIn 2005, when a group of experts from leading international media agencies joined forces, Chinese marketing group WE Marketing was born; a…Dec 5, 2019Dec 5, 2019
New Zealand Food Trailers:Today, New Zealand Food Trailers have been designing, building and distributing custom food trailers to the New Zealand market for over…Dec 1, 2019Dec 1, 2019
What Is It and Why Do Businesses Need It?Influencer marketing is a powerful and relatively new strategy that involves working with influential people to deliver sponsored content…Aug 28, 2019Aug 28, 2019
