Mustafa Kivanc DemirsoyHow Can Brands Better Serve Gen Zers?Brands can serve Gen Z by understanding their values and incorporating these values into their marketing campaigns. Gen Zers, on the whole…2 min read·Jun 18, 2021----
Mustafa Kivanc DemirsoyGen Z Loves AuthenticitySeventy percent of Gen Zers follow at least one influencer on Instagram, YouTube, or another platform. So conveying your brand message…2 min read·Jun 17, 2021----
Mustafa Kivanc DemirsoyGen Z has a unique set of values, traits, and behaviours that’s unlike any other generation.Brands already target Gen Zers with marketing messages on social networks like TikTok, but some companies struggle to engage with this…2 min read·Jun 10, 2021----
Mustafa Kivanc DemirsoyIn an article I wrote and published last week called WE Marketing: The Secrets To China’s Economic…New Retail is a term used to describe the recent Online Merges With Offline (OMO) phenomenon, where companies no longer work to the…7 min read·Dec 13, 2019----
Mustafa Kivanc DemirsoyWE Marketing: Three Secrets to China’s Economic SuccessIn 2005, when a group of experts from leading international media agencies joined forces, Chinese marketing group WE Marketing was born; a…5 min read·Dec 5, 2019----
Mustafa Kivanc DemirsoyNew Zealand Food Trailers:Today, New Zealand Food Trailers have been designing, building and distributing custom food trailers to the New Zealand market for over…5 min read·Dec 1, 2019----
Mustafa Kivanc DemirsoyWhat Is It and Why Do Businesses Need It?Influencer marketing is a powerful and relatively new strategy that involves working with influential people to deliver sponsored content…3 min read·Aug 28, 2019----
Mustafa Kivanc DemirsoyThe Benefits of User-Centered DesignUser-Centered Design 1014 min read·Aug 9, 2019----